HOURS: Monday - Saturday 10am - 9pm
Sunday Noon to 6pm

A Minneapolis outdoor lifestyle shopping center with elegance and style best describes The Shops at West End. From apparel to specialty stores and restaurants, a unique shopping experience awaits you — with everything you're looking for in one convenient location.

The Shops at West End is centrally located and easily accessible off two major highways, I-394 and Highway 100.

Charming Charlie

1676 West End Blvd.
St. Louis Park, MN 55416


  Store Hours:
Monday to Saturday 10 AM to 9 PM
Sunday Noon to 6 PM

The Charming Charlie Fun Formula

My Style of the Day Is…
Charming Charlie stores allow shoppers to find trendy fashion accessories and classic staples to suit any occasion, mood or style. So whether the look you are going for is vintage, modern, ethnic, bohemian, punk rocker, sophisticated... you can find the right fashion accessories at Charming Charlie to complete your look. And that includes those big occasions like weddings, job interviews, cocktail parties, prom…

Delighting the Senses
Charming Charlie can be sensory overload (in a good way). Not only do we serve up an amazing selection, we organize our store by color families. So if you are not up to exploring the vast selection of accessories, you can head straight to the right color family to find your accessories. Accessorizing a red dress and you want “red” or “black” accessories? Make a bee line for those sections. We keep it simple, so your inner fashion stylist can do the rest.

Eureka! I've Struck Gold! (And I Can Afford It Too!)
Window shopping is fun, but at Charming Charlie shoppers can find a goldmine of affordable baubles. So you can take home a bauble or two or three or four. Our fashion jewelry, women’s handbags and accessories are priced primarily between $4.97 and $49.97.

There's a Party Going on Right Here!
Fun music, sparkly chandeliers, friendly greeters...we want our shoppers to feel like they just stepped into a party. So we are always adding new touches and perks that upgrade the customer experience, hence the chandeliers and the upbeat tunes!

Visit Charming Charlie website

the deal

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The Shops at West End gift card program has been discontinued. Please check in with individual retailers for gift card and gift certificate opportunities.